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In today's rapidly evolving digital landscape, marketers need to stay abreast of the latest technological trends to maintain their...

Understanding consumer behavior is crucial for marketers because it provides insights into what drives purchasing decisions, allowing...

Building a Mobile-First Marketing Strategy By: Samantha Flavell Mobile marketing has become a crucial part of any successful digital...

Effective Communication for Entrepreneurial Growth By: Samantha Flavell Effective communication is more than just a skill—it’s a tool for...

Tech Tips for Effective Collaboration By: Samantha Flavell Influencer marketing has risen as a mainstream strategy, becoming a powerful...

How Psychology Shapes Buying Decisions By: Samantha Flavell A deeper understanding of human behavior can help you learn how to influence...

The marketer’s blueprint for building a powerful personal brand By: Samantha Flavell In today's digital age, having a strong personal...

By Samantha Flavell Hello everyone, and welcome to Sam’s Corner. My name is Samantha Flavell, and I’m a marketing associate here at Boone...

As your business kicks off and starts growing, it's important to come up with smart, well-planned strategies that encourage steady...

Hey marketers! Networking is about more than exchanging business cards—it's about building and nurturing relationships that create new...

A/B testing, or split testing, compares webpage or app versions to improve performance. By analyzing user behavior, marketers can make...

Email marketing is an important channel for many businesses because it helps increase sales and make customers loyal to the brand. To...

Artificial Intelligence (AI) is revolutionizing marketing, offering entrepreneurs innovative ways to enhance strategies, engage...

Market research is the foundation upon which successful businesses are built, providing invaluable insights into customer needs, market...

With the introduction of artificial intelligence and automation, marketing is changing at a rapid pace. In this blog post, we will...

As marketers in this exciting modern era, we are fortunate to have a large collection of technology tools available to us. These tech...

You don’t need a big budget to make a big impact. In fact, scaling your business effectively can be done with a conservative budget as...

What kind of marketing plan do you intend to implement in 2024? Are you sure you know where to reach your audience, and the best...

How Influencer Marketing Drives Brand Awareness and Sales When you hear the phrase “influencer marketing” you might be tempted to think...

In a digital world, it can be overwhelming to feel like you need to consistently put out top-quality content multiple times a day to...