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  • Writer's pictureFaith Boone

10 Effective Marketing Strategies for Small Businesses




What kind of marketing plan do you intend to implement in 2024? Are you sure you know where to reach your audience, and the best platforms to engage with influencers on that will support your brand? There are several ways for you to achieve great results with the right marketing strategies and tools.

Here are 10 different types of marketing strategies you can use to boost brand awareness, increase engagement, and create a deeper connection with your audience. Try a few or all of them in the new year!

10 Effective Marketing Strategies

  1. Social media marketing

  2. Content marketing

  3. Email marketing

  4. Influencer marketing

  5. Search engine optimization (SEO)

  6. Pay-per-click (PPC) advertising

  7. Video marketing

  8. Event marketing

  9. Public relations (PR)

10. Community engagement





  1. Social media marketing: Use popular social media platforms to promote your small business and engage with your target audience. TIP: Do your research and find out what platforms your audience is using the most. You may only need to focus on a couple of channels instead of trying to maintain a presence on all of them.

  2. Content marketing: Create valuable and relevant content, such as blog posts and videos, to attract and educate your target audience. TIP: Audio blogs can be a fun way to engage with your audience. This also gives you the chance to share your expertise and connect with like-minded individuals.

  3. Email marketing: Build an email list and send engaging messages to your subscribers that will build longer-lasting relationships and trust. TIP: Include images, graphics, and links in your emails. The more for your audience to click on and help raise awareness about your brand, the better!

  4. Influencer marketing: Collaborate with influential individuals in your industry to promote your products or services to their audience. TIP: This type of strategy should be a win-win for all. Make sure you are providing something valuable to the collaboration as well.

  5. Search engine optimization (SEO): Optimize your website and content to rank higher in search engine results and increase organic traffic. TIP: This is super important! Do your homework on what keywords are trending in your industry, make sure your topic is relevant, and make sure the included images are properly tagged.

  6. Pay-per-click (PPC) advertising: Run paid advertisements on search engines or social media platforms to drive targeted traffic to your website. TIP: This is a pretty solid way of increasing likes. It’s also a great way to spread your message further for minimal investment.

  7. Video marketing: Create engaging videos that showcase your products or services and share them on platforms like YouTube. TIP: Video engagement is typically 3x higher than static graphics. Try different concepts such as voiceovers, interviews, and reflections.

  8. Event marketing: Participate in or organize events to increase brand visibility and directly engage with potential customers. TIP: Networking is essential for your word-of-mouth game. Discover groups that are interested in your industry and gather regularly to inspire, motivate, and promote each other.

  9. Public relations (PR): Build relationships with journalists and media outlets to generate coverage and create positive publicity for your business. TIP: From personal experience, it is extremely helpful to have a journalism/communications background as a marketing professional. Knowing how to interview, investigate, and tell a story will all come into play with a good marketing strategy.

  10. Community engagement: Get involved in local communities and build relationships with customers, organizations, and influencers to increase brand loyalty and awareness. TIP: In other words, find ways to give back to your community and show that you care about more than just your company’s bottom line. This builds trust and interest.

Interested in one of these marketing strategies, and you’re wondering where to start? Reach out to Boone Logic and ask about our strategic marketing services. We can set you up with a plan that is catered to your target audience. Visit boonelogic.com today.



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