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In today's rapidly evolving digital landscape, marketers need to stay abreast of the latest technological trends to maintain their...

Understanding consumer behavior is crucial for marketers because it provides insights into what drives purchasing decisions, allowing...

Building a Mobile-First Marketing Strategy By: Samantha Flavell Mobile marketing has become a crucial part of any successful digital strategy, allowing businesses to engage with customers wherever they are.  Today, consumers are constantly on the move with their smartphones always within reach. So, if your marketing strategy isn’t built from a mobile mindset, you’re missing out on new ways to reach and influence your target audience. Why Mobile Marketing Matters Massive Mobil

Effective Communication for Entrepreneurial Growth By: Samantha Flavell Effective communication is more than just a skill—it’s a tool for influencing, persuading, and driving action toward achieving entrepreneurial growth and success.  Effective communication is key to making your vision a reality, whether you’re pitching to investors, building a team, or closing a deal.  The Power of Clear, Purposeful Communication Establish Trust : Trust is the foundation of any successful

Building an entrepreneurial edge with creative thinking By: Samantha Flavell Innovation and creativity are the two forces that fuel breakthroughs that not only help businesses survive but thrive in competitive markets.  But how do they work together to drive entrepreneurial success? The Role of Innovation and Creativity in Entrepreneurship Fueling Business Differentiation : In crowded markets, creativity helps your products or services stand out from others in the same indust

Tech Tips for Effective Collaboration By: Samantha Flavell Influencer marketing has risen as a mainstream strategy, becoming a powerful tool for digital marketers looking to expand their reach and engage with target audiences.  As this marketing approach continues to evolve, leveraging technology can help you form and manage effective partnerships.  Here’s how you can use tech to maximize your influencer marketing efforts. Utilize Influencer Discovery Platforms Finding the ri

How Psychology Shapes Buying Decisions By: Samantha Flavell A deeper understanding of human behavior can help you learn how to influence buying decisions and drive conversions. This is why understanding the psychology of persuasion is essential for digital marketers looking to optimize their strategies. Don’t get us wrong–this isn’t about manipulating or tricking your clients. It’s about deeply connecting with them by understanding their needs, motivations, and behaviors and

The marketer’s blueprint for building a powerful personal brand By: Samantha Flavell In today's digital age, having a strong personal brand is no longer optional—it's a crucial asset for digital marketers looking to build trust, establish authority, and stand out in a crowded marketplace. Whether you're a freelancer or working in a larger company, these strategies will help you create a memorable and impactful personal brand that helps connect you with the right audience. Def

By Samantha Flavell Hello everyone, and welcome to Sam’s Corner. My name is Samantha Flavell, and I’m a marketing associate here at Boone...

As your business kicks off and starts growing, it's important to come up with smart, well-planned strategies that encourage steady growth. This kind of growth isn't just about making more money or getting more customers, but also making sure it's manageable, sustainable, and good for the long run. These strategies will help keep the momentum going and secure your business's future. Growing a business is so much more than just boosting your profits. It's about handling the cha

Hey marketers! Networking is about more than exchanging business cards—it's about building and nurturing relationships that create new opportunities. Mastering the art of networking involves more than just attending events and hoping for the best. It requires strategy, skill, and a genuine interest in other people. To master the art of networking, implement the following steps: Understand your goal: Are you looking for a job, seeking clients, or simply trying to expand your k

By Samantha Flavell Goal setting isn’t just a recommended process, it is an essential component for individuals and institutions who are charting their course on the path to success. In this blog, we will be demystifying the process of effective goal setting and sharing some of the key steps to include in your course to success. SMART Goals Framework Whenever you craft goals it’s imperative to employ the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bou

By Samantha Flavell The term entrepreneur is often paired with words and phrases like “innovation,” “hustle culture,”  and “persistence.” All are true, but that doesn’t mean that to be a successful entrepreneur your work life needs to be always “on.” In this blog, we are going to share some of our top tips for creating sustainable success as an entrepreneur through cultivating a healthy work-life balance. As an entrepreneur you often work remotely and on your own hours, makin

In today's fast-paced digital world, having a strong online presence is crucial for businesses to succeed in highly competitive markets. Thankfully, with search engine optimization (SEO), businesses can ensure that their website ranks high on search engine results pages (SERPs), which drives organic traffic and potential customers to their site.  Effective SEO strategies require continuous adaptation and implementation of innovative and tech-savvy techniques. Here are some te

Hello, my name is Faith Boone and I'm the founder of Boone Logic. Today I'm going to be talking about different essential skills for...

It's simple for an entrepreneur to get carried away by the excitement of launching a new business and the seemingly limitless...

What kind of marketing plan do you intend to implement in 2024? Are you sure you know where to reach your audience, and the best...

In a digital world, it can be overwhelming to feel like you need to consistently put out top-quality content multiple times a day to...

Hi, my name is Faith Boone, and I'm the founder of Boone Logic. Today, I'm going to be talking to you about what clients want. That may...

Author: Faith Boone Email marketing is an indispensable tool helping businesses reach and engage with their target audience. The trick is...