Consistency is key: Creating a sustainable, consistent relationship with your audience
In a digital world, it can be overwhelming to feel like you need to consistently put out top-quality content multiple times a day to compete with those around you.
What’s more important than the number of times you post is ensuring that the content you share is consistent with your brand and to the interests of your audience.
More isn’t always better and the best way to build a relationship with your audience is to build trust. While there are several ways to achieve that, the content you share is one of them.
In the world of marketing, you may be tempted to cast a wide net and try to get as many views as possible and call it success.
What’s more important, however, is making sure that you’re connecting with the audience that is right for you. When you share content online, whether it be informative blog posts, entertaining social media, or behind-the-scenes reels to introduce who your business and team are to your audience, all of these things are going to engage the people that connect with you and your mission.
Highlight the concepts, visions, and beliefs that are most important to you and share those.
Post regularly, but at intervals that are achievable and sustainable for your business.
Your audience will engage and will benefit from your content when they can trust in its consistency in content and delivery.
A competitor that posts more often doesn’t mean that their messages are more successful than what you have to share. Trust that a business/audience relationship goes both ways. To succeed:
Trust in your audience to look for and engage with your content.
Trust that you are delivering the type of content and messaging that is going to resonate with the audience you want to reach.
Trust in yourself for knowing what to deliver and how often to deliver it to reach maximum impact.
Whatever posting interval you choose, make sure it is sustainable and consistent with what matters most. The content will speak for itself, and you want to make sure you’re able to deliver it at intervals you can maintain long-term.
Just like in any relationship, trust comes with consistency and your business relationship with your audience is no different.
Remember that consistency is key and within your control!