All The Tips In One Place

In today's rapidly evolving digital landscape, marketers need to stay abreast of the latest technological trends to maintain their...

Understanding consumer behavior is crucial for marketers because it provides insights into what drives purchasing decisions, allowing...

Building a Mobile-First Marketing Strategy By: Samantha Flavell Mobile marketing has become a crucial part of any successful digital strategy, allowing businesses to engage with customers wherever they are.  Today, consumers are constantly on the move with their smartphones always within reach. So, if your marketing strategy isn’t built from a mobile mindset, you’re missing out on new ways to reach and influence your target audience. Why Mobile Marketing Matters Massive Mobil

Effective Communication for Entrepreneurial Growth By: Samantha Flavell Effective communication is more than just a skill—it’s a tool for influencing, persuading, and driving action toward achieving entrepreneurial growth and success.  Effective communication is key to making your vision a reality, whether you’re pitching to investors, building a team, or closing a deal.  The Power of Clear, Purposeful Communication Establish Trust : Trust is the foundation of any successful

Building an entrepreneurial edge with creative thinking By: Samantha Flavell Innovation and creativity are the two forces that fuel breakthroughs that not only help businesses survive but thrive in competitive markets.  But how do they work together to drive entrepreneurial success? The Role of Innovation and Creativity in Entrepreneurship Fueling Business Differentiation : In crowded markets, creativity helps your products or services stand out from others in the same indust

Tech Tips for Effective Collaboration By: Samantha Flavell Influencer marketing has risen as a mainstream strategy, becoming a powerful tool for digital marketers looking to expand their reach and engage with target audiences.  As this marketing approach continues to evolve, leveraging technology can help you form and manage effective partnerships.  Here’s how you can use tech to maximize your influencer marketing efforts. Utilize Influencer Discovery Platforms Finding the ri

How Psychology Shapes Buying Decisions By: Samantha Flavell A deeper understanding of human behavior can help you learn how to influence buying decisions and drive conversions. This is why understanding the psychology of persuasion is essential for digital marketers looking to optimize their strategies. Don’t get us wrong–this isn’t about manipulating or tricking your clients. It’s about deeply connecting with them by understanding their needs, motivations, and behaviors and

The marketer’s blueprint for building a powerful personal brand By: Samantha Flavell In today's digital age, having a strong personal brand is no longer optional—it's a crucial asset for digital marketers looking to build trust, establish authority, and stand out in a crowded marketplace. Whether you're a freelancer or working in a larger company, these strategies will help you create a memorable and impactful personal brand that helps connect you with the right audience. Def

By Samantha Flavell Hello everyone, and welcome to Sam’s Corner. My name is Samantha Flavell, and I’m a marketing associate here at Boone...

As your business kicks off and starts growing, it's important to come up with smart, well-planned strategies that encourage steady growth. This kind of growth isn't just about making more money or getting more customers, but also making sure it's manageable, sustainable, and good for the long run. These strategies will help keep the momentum going and secure your business's future. Growing a business is so much more than just boosting your profits. It's about handling the cha

Hey marketers! Networking is about more than exchanging business cards—it's about building and nurturing relationships that create new opportunities. Mastering the art of networking involves more than just attending events and hoping for the best. It requires strategy, skill, and a genuine interest in other people. To master the art of networking, implement the following steps: Understand your goal: Are you looking for a job, seeking clients, or simply trying to expand your k

A/B testing, or split testing, compares webpage or app versions to improve performance. By analyzing user behavior, marketers can make better data-driven decisions. Let’s dive deeper into A/B testing and go over a few tech tips for effective conversion driving. Understanding A/B Testing At its core, A/B testing involves creating two versions of a webpage, email, ad, or any digital asset, and exposing these versions to separate groups of users to measure their performance. The

Email marketing is an important channel for many businesses because it helps increase sales and make customers loyal to the brand.  To really get your business firing on all cylinders, consider sprucing up your email marketing with a touch of tech magic! Here are some friendly tech tips to help you create campaigns that really hit the mark: Use Email Marketing Software : Email marketing software can automate many aspects of your campaign, including segmentation, personalizati

Artificial Intelligence (AI) is revolutionizing marketing, offering entrepreneurs innovative ways to enhance strategies, engage customers, and boost sales.  Incorporating a few practical tips into your strategy can unlock AI’s full potential and elevate your marketing strategy to new heights. Leverage AI-Powered Analytics for Data-Driven Decisions AI processes vast amounts of data, uncovering insights that humans might miss. Predict future trends and customer behaviors to sta

Market research is the foundation upon which successful businesses are built, providing invaluable insights into customer needs, market trends, and competitive dynamics.  Embarking on an entrepreneurial journey is exciting, but it’s also filled with challenges, uncertainty, and a lot of risk. Conducting proper market research will help you set yourself and your business up for success, alleviating some of the risks that come with starting your own business. At its core, marke

By Samantha Flavell Goal setting isn’t just a recommended process, it is an essential component for individuals and institutions who are charting their course on the path to success. In this blog, we will be demystifying the process of effective goal setting and sharing some of the key steps to include in your course to success. SMART Goals Framework Whenever you craft goals it’s imperative to employ the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bou

By Samantha Flavell Hello everyone, and welcome to Sam’s Corner. My name is Samantha Flavell, and I’m a marketing associate here at Boone...

In the modern era of marketing, efficiency is everything. With more tasks to complete than ever, marketers are increasingly seeking out tools and technologies that can allow them to streamline their work. And that’s where the power of marketing automation comes in. What is Marketing Automation? Marketing automation is when software and technology are used to automate repetitive tasks. From email marketing, social media posting, customer segmentation, lead nurturing, and more.

By Samantha Flavell Hello everyone, and welcome to Sam’s Corner. My name is Samantha Flavell, and I’m a marketing associate here at Boone...

By Samantha Flavell Hello everyone and welcome to Sam’s Corner. My name is Samantha Flavell and I’m a marketing associate here at Boone...

By Samantha Flavell The term entrepreneur is often paired with words and phrases like “innovation,” “hustle culture,”  and “persistence.” All are true, but that doesn’t mean that to be a successful entrepreneur your work life needs to be always “on.” In this blog, we are going to share some of our top tips for creating sustainable success as an entrepreneur through cultivating a healthy work-life balance. As an entrepreneur you often work remotely and on your own hours, makin

With the introduction of artificial intelligence and automation, marketing is changing at a rapid pace. In this blog post, we will highlight the exciting possibilities of AI and automation in shaping the future of marketing. 1. Personalized Customer Experiences AI and automation have the ability to transform the way businesses interact with their clients. By analyzing huge amounts of data, AI can provide insights into customer behavior and preferences. This leads to enhanced

In today's fast-paced digital world, having a strong online presence is crucial for businesses to succeed in highly competitive markets. Thankfully, with search engine optimization (SEO), businesses can ensure that their website ranks high on search engine results pages (SERPs), which drives organic traffic and potential customers to their site.  Effective SEO strategies require continuous adaptation and implementation of innovative and tech-savvy techniques. Here are some te

Hello, my name is Faith Boone and I'm the founder of Boone Logic. Today I'm going to be talking about different essential skills for...