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  • Writer's pictureFaith Boone

Top 5 Budget-Friendly Email Marketing Apps for Small Businesses

Updated: Dec 27, 2023

Author: Faith Boone


Email marketing is an indispensable tool helping businesses reach and engage with their target audience. The trick is that managing and optimizing email campaigns can be a complex and time-consuming task. That's where email marketing apps come in.

According to Forbes and ThemeIsle, these powerful and budget-friendly tools streamline the entire email marketing process, enabling marketers to create, automate, and track their campaigns with ease. Let’s take a look at five popular email marketing apps that can supercharge your efforts and help you grow your business.


Starting price: Free; $3 per month (for up to 500 contacts)

Zoho Campaigns is one sliver of the comprehensive suite of cloud software Zoho offers. From team email, CRM, and bookkeeping to docs, spreadsheets, and HR management, Zoho powers small businesses from the ground up. I’ve used this software personally in previous positions and it passes the test for being user-friendly and efficient.


Campaigns offer a drag-and-drop email editor with personalized, dynamic designs. You can create workflows to automate communications with customers and track information directly into an integrated Zoho or third-party CRM.



Zoho falls a bit flat in its design—both on the back end and customer-facing sides—compared with competitors. Its style is sufficient, but lacks some of the clean, modern feel you’ll find with Mailchimp or Moosend.


Pros:

  • Free version for up to 2,000 contacts

  • Up to five users in the free plan

  • The low monthly price for paid versions

  • Up to five free business email addresses

Cons:

  • Not pretty

  • Max five users for all tiers

  • Pricing jump based on the number of contacts



Starting price: Free; $3 per month (for up to 500 contacts)


MailerLite offers an email solution for just about any kind of business. You can set up automation to engage B2B prospects, integrate with an e-commerce store, sell digital downloads and even set up a paid newsletter subscription.


The platform also offers a website and blog builder, so you can manage your online presence all in one place.



MailerLite offers a free version for businesses with up to 1,000 subscribers, and it doesn’t limit how many emails you can send as a free user, which is rare. Its templates aren’t available with a free account, but you can design your own emails in a drag-and-drop editor.


Pros:

  • Free version for up to 2,000 contacts

  • Up to five users in the free plan

  • The low monthly price for paid versions

  • Up to five free business email addresses

Cons:

  • Max five users for all tiers

  • Pricing jump based on the number of contacts



Starting price: Free; $15.58 per month (for up to 1,000 contacts)


GetResponse is an email marketing solution for small, medium, and large businesses, with plans ranging from very basic and free, to custom pricing with full marketing automation for enterprise organizations.


The platform helps you create email newsletters, a free website, landing pages, webinars, transactional emails, SMS, and social media ads.



Its free version is available for an audience of up to 500, but it limits key features. You’ll likely use this version more as a free trial and need to upgrade to a paid version quickly to achieve substantial business goals.


Pros

  • Free version for up to 500 contacts

  • Unlimited sends with the free version

  • HTML and visual email editor

Cons

  • No automation or segmentation with a free plan

  • The free version limits key features such as campaign scheduling and A/B testing



Starting price: $9 per month (for up to 500 contacts)


Moosend is a delightful email service provider behind major brands such as TEDx, Vogue, and Domino’s. Users love the value—lots of features at much lower price points than traditional competitors.


Moosend doesn’t offer a website builder, SMS, or advertising support, so you’ll have to go elsewhere for all of your marketing needs. But it offers everything you need for email marketing: transactional emails, a drag-and-drop newsletter editor, landing pages, countdown timers, automation workflows, shopper behavior tracking, and much more.



Plus, Moosend integrates with more than 100 other apps, so you can make sure all your marketing data and strategies are on the same page.


Pros

  • User-Friendly Interface

  • Drag-and-Drop Email Editor

  • Automation and Workflow Builder

  • Advanced Segmentation

  • Reporting and Analytics

Cons

  • Limited Third-Party Integrations

  • Template Customization

  • Learning Curve for Advanced Features

  • Limited Landing Page Options

  • Customer Support Availability



Starting price: $8 per month (for up to 500 contacts)


For small business owners, it can be smart to look for an affordable email marketing tool designed for companies just like yours. That’s what Cakemail is – a tool built with the needs of small businesses truly in mind.


It provides some useful time-saving features and is one of the cheapest email marketing software choices out there. You can build email newsletters quickly by making a few simple customizations to professional templates.



You can create and reuse your own templates, and add your business’ branding. Another feature is dividing your email list into targeted groups, and sending different messages to each.


Pros

  • Simple and Intuitive Interface

  • Template Customization

  • List Segmentation and Targeting

  • Automated Campaigns

  • Deliverability and Anti-Spam Measures

Cons

  • Limited Integrations

  • Advanced Features and Reporting

  • Learning Curve for Technical Features

  • Limited Customer Support Channels

  • Pricing Structure

Email marketing apps have revolutionized the way businesses engage with their audience, enabling them to create highly targeted and personalized campaigns effortlessly. Whether you're a small business owner, blogger, or e-commerce store owner, incorporating these must-have email marketing apps into your strategy can significantly enhance your email campaigns' effectiveness and drive better results. So, take advantage of these powerful tools and elevate your email marketing game to new heights.



There’s a lot more happening on the marketing front. Come back to our blog for more marketing, technology, and content development tips.


Looking for help with email marketing or content development? Reach out to Boone Logic and request a quote!

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