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  • Kat Van Gunten

Boosting Marketing ROI: Tech Tools Every Marketer Should Know


As marketers in this exciting modern era, we are fortunate to have a large collection of technology tools available to us. These tech tools allow us to enhance our marketing endeavors and achieve maximum return on investment (ROI). With such tools, we can automate mundane tasks, manage our social media presence, and gain insights through advanced analytics and reporting capabilities. Let's take a deeper look at three essential tech tools that every marketer should be familiar with in the new year.



Marketing Automation Software

Marketing automation software is a game-changing tool for marketers looking to streamline their workflows as well as enhance overall efficiency. This tool allows marketers to automatically generate repetitive tasks such as email marketing, campaign management, and lead nurturing. Marketing automation helps marketers free up time and concentrate on other important tasks. Marketing automation also provides advanced features like lead scoring and segmentation, which allows marketers to deliver more personalized content to their audience. Check out these three examples of marketing automation software:

  • HubSpot: Helps marketers streamline workflows. Great tool as a one stop shop for all your marketing needs.

  • Marketo: Enables businesses to generate more custom made content and focuses on the core audience more in depth.

  • Pardot: Empowers marketers to complete work tasks effortlessly, and provides subject matter that is tailored to each client's needs. 


Social Media Management Tools

Maintaining an engaging social media presence is vital for nearly every business. Social media management tools help marketers oversee multiple social profiles at once, providing a centralized platform to monitor performance, schedule posts, and engage with followers. These tools also help marketers with content curation, social listening, and competitor analysis, allowing businesses to stay ahead of the curve and enhance their social media presence. Through the use of social media management tools, marketers can efficiently engage with their audience, develop brand awareness, and drive website traffic.

Here are three examples of social media management tools:

  1. Hootsuite: This prominent social media management platform lets marketers schedule posts, interact with followers, and keep an eye on multiple social media accounts. 

  2. Sprout Social: This tool provides a centralized platform for monitoring social media performance. It offers advanced features such as team collaboration, social media analytics, and customer relationship management (CRM) integration. 

  3. Buffer: This tool makes it easier for marketers to post on various social media platforms. It also provides data to track engagement and enhance social media strategies.


Analytics and Reporting Platforms

To achieve success in marketing, data-focused decision making is vital. Analytics and reporting platforms play an important role in this process. Such tools give insight into conversion rates, website traffic, and client behavior. In turn, marketers can determine trends, measure campaign effectiveness, and make data-backed decisions. Marketers can continuously improve their marketing strategies with data-centered insights.

Below are three examples of analytics and reporting platforms:

  1. Google Analytics: This is a very popular analytics platform that offers total insight into website traffic, user behavior, and conversion rates. It includes audience segmentation, goal tracking, and e-commerce tracking, helping marketers measure campaign efficacy and make data-driven decisions.

  2. Adobe Analytics: This impressive analytics platform measures and analyzes customer data. It allows for real-time analytics, predictive modeling, and data visualization tools, helping marketers gain insights into their audience and enhance marketing strategies.

  3. Mixpanel: Use this tool to understand how users interact with your products or services. It allows marketers to track user behavior and analyze funnels. 

Using the tech tools mentioned above can significantly raise your marketing ROI. Marketing automation software makes things easier, social media management tools amp up your online presence, and analytics platforms give you some really helpful insights. By utilizing these tools, marketers can enhance their efforts, achieve better results, and stay ahead of the competition.


Interested in a team tracking your marketing metrics for you? Reach out to Boone Logic and ask us about our web monitoring services! Visit boonelogic.com to learn more.


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