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  • Writer's pictureSam Flavell

The Influencer Advantage

Updated: Dec 27, 2023



How Influencer Marketing Drives Brand Awareness and Sales


When you hear the phrase “influencer marketing” you might be tempted to think of bad acting, paid promotions, and cheesy sales lines. Sure, when it is done poorly, influencer marketing will flop. It will seem disingenuous, and tacky and your audience won’t think twice about swiping past. But just because this is the reaction to POORLY done influencer marketing, doesn’t mean you should swipe past the marketing tactic as a whole.


When done properly, influencer marketing is an amazing way to not only connect with your existing audience but to grow your reach, make meaningful connections with influencer experts in your industry and showcase your service or product in real-time application.


What is influencer marketing?

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have an expert level of knowledge or social influence in their field. By using influencer marketing businesses are able to increase their brand awareness by gaining traction using the influencers following to increase their visibility online


What makes it work?

The key to any marketing strategy is to always be genuine. Your audience knows the difference between a cheap trick and valuable information and honesty. To build brand loyalty you need to build a trusting and beneficial relationship with your audience. This is why selecting the right influencer is one of the most important decisions you will make.


How do I pick the right influencer?

When it comes time to pick the right influencer for your brand you’ll need to keep a couple of things in mind.

  • What is my budget?

  • What audience am I trying to reach?

  • Location

The truth of the matter is that your budget may not be able to accommodate every influencer and that’s ok! What is most important is finding someone connected to your industry or the audience you are trying to reach that would genuinely use and benefit from your product or service.


Your audience will be able to tell the difference between honest enthusiasm and someone just reading from a script. You will resonate better with your audience if the influencer you select is genuinely excited about the product or service they are talking about. And don’t forget, one of the benefits of influencer marketing is using their following to expand your reach. So, you’re going to want to make sure that the majority of their followers are interested in what you are trying to provide. With increased brand awareness comes increased sales. By utilizing the power of influencer marketing and keeping these tips in mind, this marketing strategy can help you increase both!


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