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  • Writer's pictureSam Flavell

Unmasking Success: The Power of Vulnerability

By Samantha Flavell

Hello everyone, and welcome to Sam’s Corner. My name is Samantha Flavell, and I’m a marketing associate here at Boone Logic.

Sam’s Corner is a place in our monthly newsletter for me to share a little insight, a few tips, and a bit of my personality with you all to hopefully enjoy and learn from.

Today I want to talk about the power of vulnerability.

For a long time, I thought that vulnerability was a weakness. As a recovering perfectionist, I felt that admitting anything I did was less than perfect would prevent me from being taken seriously and prevent me from succeeding.

We all want to be seen as intelligent, witty, and resourceful. It’s human nature to try to fit in and “fake it until you make it.” And to a point, that mindset can be incredibly useful for your personal and professional growth. When you “fake it until you make it,” you put yourself into situations that can challenge you that you may otherwise have shied away from. But that will only get you so far.

It took me a long time to realize that showing your vulnerabilities is brave, not weak. The truth of the matter is that you’re not going to fool anyone into thinking that you excel at everything. Even the most talented and intelligent individuals have weaknesses and shortcomings. We’re human, it’s natural.

But when we’re brave enough to admit what our weak points are, brave enough to ask questions for clarification and acknowledge the areas in our personal and professional lives we want to grow in, then we’re taking the first step toward success in a new avenue that was previously unexplored.

There may be some individuals who try to use your weaknesses against you. But you may be surprised to find that the overwhelming majority will support you, help you grow in those areas, and may even be more inclined to open up and share their own areas for growth.

When we’re vulnerable, not only are we opening ourselves up for learning and growth but we’re improving our communication and relationships with those around us. You’re vulnerable with those you trust and trust and communication are instrumental components for any relationship professional or otherwise. 

So, I encourage you to be brave. Being vulnerable isn’t the same as being self-deprecating. You’re not putting yourself down for what you don’t know but you’re showcasing your self-awareness that there are areas and skills that you could improve and grow in.

When we’re open with each other we can create a supportive network of mutually beneficial relationships, that allows us to share our expertise to help others strengthen their skills while they offer the same to us for our weaker avenues of experience.

So, stop being afraid to admit that you don’t know it all. Because I, like many others, wouldn’t trust you if you said that you did.

What to start a conversation to learn more about how Boone Logic can elevate and educate you on your marketing needs? Visit to learn more.



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