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  • Writer's pictureSam Flavell

The beauty and power of infographics

Author: Sam Flavell

I spent several years as a journalist and my love for writing and the incredible messages that words can deliver has not diminished. That being said … as I’ve delved more into my work as a graphic designer, I’ve embraced the beauty of combining words and graphics. Together, they can be used to create content that is easily digestible, engaging, and more inclusive for our visual learners.

That’s the beauty and power of infographics.

As humans, sometimes our attention spans aren’t what we wish they were. We tend to process visuals faster than text infographics allow us to take complex information and transform it into visually appealing and easy-to-understand art. This makes them ideal for social media posts to help ensure your audience is able to absorb the information while they’re on their daily scroll.

The impact doesn’t end there. Infographics have incredible cross-platform versatility. Use them across your various social media platforms, or create an animated infographic reel to band with the power of video. You can add them to your existing blogs to offer engaging visuals and an alternative opportunity for the information to resonate with your readers.

Communication is about speaking in the language of the audience you’re trying to reach. What I love about infographics is that they offer an even more inclusive opportunity to connect with your audience, and they share your message in a way that really connects with them.

I encourage you to embrace the power of infographics today and see how they can help you connect with your audience.



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