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  • Writer's pictureSam Flavell

Lights, Camera, Engagement: Tap into storytelling and engage your audience with video content

Author: Sam Flavell

In an increasingly digital world with competitive media and shortening attention spans, video can be an instrumental tool in catching and keeping the attention of your target audience.

According to a Digital Consumer Trends report by HubSpot, 54% of consumers prefer video to other formats. If your brand isn’t currently utilizing video in your digital media strategy, you could be missing out on a massive opportunity to reach and engage with your audience.

Video content is extremely versatile, making it the perfect format to effectively communicate a variety of messages in a visual, fun, and engaging way.

5 Different Types of Video Content

Let’s take a look at some of the most common video content types:

  • Case Study: Whether through an influencer or in-house, case study videos are great ways to highlight success stories.

  • Testimonial: The best copy in the world cannot compete with the praise of real customers. Testimonials make for a great and engaging video and help boost your credibility.

  • Expert Conversation: Another way to increase your credibility is to establish yourself as an expert in your field. Videos can be your way of establishing credit in your field. Use it as an entertaining way to convey important, industry-related information to your audience.

  • FAQs: Use video to create a clear and easy-to-access resource that answers some of your customers' most common questions.

  • Humorous Content: In moderation, interspersing your promotional content with some funny or trendy videos can entertain your customers, and help make your brand more relatable.

How to retain your video viewers

You don’t need a long, drawn-out video production to compete with other video content. Your audience is already interested in your brand and what you offer. Keeping your videos short and to the point will increase the likelihood your audience watches and retains your message, rather than scroll past with just a glance.

Here are a few other ways to ensure your audience sticks around to take in your information:

  • Include captions and subtitles in all your videos. This makes your video more inclusive for all audiences and also means viewers can watch them with the sound off.

  • At the heart of your video, your brand and your passion for your business should be present. Create concise and engaging content and diversify where you share it to reach different audiences.

  • Social media platforms have a variety of options to get you acclimated to video editing tools. Other free resources like Vimeo or CapCut are great resources for beginners looking to expand their editing experience.

When done right, sharing your brand’s story through your videos can spark continued conversations with your audience, increasing your level of engagement and retention.

Are you interested in producing video content for your social media and you aren’t sure where to start? Reach out to us at Boone Logic! We’ll help you create and share engaging videos that will keep your audiences coming back for more. Visit our services page to learn more.



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